Is your organisation ready for the phone call you don’t want to get?

SimX is a realistic crisis training and team building environment. Phone calls and emails from important stakeholders wanting answers, media stories and trending social media requiring a response. And when the exercise is over, the debrief starts and a final report is drafted, scoring your team on 14 critical elements of an incident response.

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Crisis simulations and training run for

  • Fulton Hogan
  • John Holland
  • Lendlease
  • McConnell Dowell
  • Westfield
  • Victoria Police
  • Australian Energy Market Operator
  • Stats NZ
  • RACMA
  • AFSA
  • ALFA
  • ABOS
  • DOPMAC
  • MTIA
  • LCRA
  • Dennis Family

35+

years of real crisis experience

Socom has spent more than 35 years helping organisations prepare for, and respond to, incidents.

Our team has been involved in the highest profile incidents such as the Mars/Snickers extortion, the Surabaya mudflow, the New Zealand power outages, the home insulation crisis, the 2016 Census website crash and many more.

With this experience, we have developed a unique training and simulation exercise software program to help teams prepare for an effective incident response.

The software is new. The expertise behind it is not.

Most crisis teams have never been tested by anything that pushes back.

Crisis simulators are usually built by software companies. SimX was built by the people who get called in when it is real. It immerses your team into a crisis, asking each member to respond according to their area of responsibility. Communication from stakeholders comes from phone calls, emails and social media. You decide who gets what, and how much pressure you want to apply. SimX monitors every key stroke and provides a comprehensive report on the team's performance, evaluating each of the 14 incident response components and giving the team a percentage score.

You choose the crises you want to prepare for: cyber, workplace safety, fraud, the options are endless. The exercise below is a chemical containment failure, with a journalist, a resident and a school sheltering in place. The team receive and send information in a secure platform that evaluates their performance. After the exercise you receive a detailed report with recommendations, and the exercise can then be deleted.

A scripted loop across two SimX workstations during a chemical release at the Northgate plant. On the first, a cursor opens Twitcher, types the holding statement “Northgate Chemical: there has been a containment failure at our Bay Rd site. If you are within 500 metres, go indoors and close your windows. No injuries reported. Next update at 10.15am.” into the compose box as Northgate Site Comms, and sends it. A resident, @jesst_84, is shown replying and then answers: “500 metres from what exactly. The primary school is 600 metres from your front gate and nobody there has heard a word from you.” On the second workstation another participant is watching FaceSpace, where a colleague, Sarah Jane, is shown replying to a different post and her comment then appears in the thread.

Generate in-depth simulations in minutes. Describe the crisis, and SimX designs the characters, the injects and the timeline, ready to review before anyone in your organisation sees it.

Your team receives calls from impacted and involved stakeholders, just as they would in a real event.

Each has a reason to call and their own version of what happened. The voices are generated, so a character is always available and never needs a person to play them.

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Make SimX yours.

Run it on our infrastructure, inside your own cloud account, or on hardware that never leaves your building. Same platform, same exercises. The only thing that changes is who holds the data.

Six things that happen once an exercise starts.

01

Kick off

The exercise starts

With a phone call, email or social media posts, the team are off and running.

02

The world

A whole internet reacts

Not a slide deck. A self-contained world with its own social networks, newsroom and radio, all reacting to what your people say and do.

03

The cast

Characters who answer back

Journalists, residents and regulators reply in character, live. Your facilitator can take over any of them at any time.

04

The call

Then the phone rings

The phone rings and an AI character is on the line, holding a real conversation. It listens, follows up, and pushes when the answer is vague.

05

The room

Everyone's involved

The team is immersed in the exercise, each playing a role, receiving and sending information, just as they would in a real incident.

06

The assessment

Then you find out how they did

SimX kept every message, decision and awkward moment. The software reviews the performance using Socom's methodology, developed over 35 years, and writes a detailed assessment, giving the team a score out of 100. A score they can improve on with their next exercise.

Keen to help your team improve?

Give us your scenario and we will build an exercise around this incident. You can jump straight into the exercise after you have reviewed all the injects, or opt for the team to have a training session beforehand to increase their chances of a successful outcome.

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